Industry WIKI

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission or impersonating the brand for fraudulent purposes. These actions address activities that cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ens

A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product.

Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinct