Industry WIKI

An audit is an "independent examination of financial information of any entity, whether profit-oriented or not, irrespective of its size or legal form, when such an examination is conducted with a view to express an opinion thereon." Auditing also attempts to ensure that the books of accounts are properly maintained by such entities as required by law. Auditors consider the propositions

Disinvestment refers to the use of a concerted economic boycott to pressure a government, industry, or company towards a change in policy, or in the case of governments, even regime change. The term was first used in the 1980s, most commonly in the United States, to refer to the use of a concerted economic boycott designed to pressure the government of South Africa into abolishing its ap

Double bottom line (abbreviated as DBL or 2BL) seeks to extend the conventional bottom line, which measures fiscal performance—financial profit or loss—by adding a second bottom line to measure a for-profit business's performance in terms of positive social impact. There is controversy about how to measure the double bottom line, especially since the use of the term "bottom line" implies

Green brands are brands that consumers associate with environmental conservation and sustainable business practices.

Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining green marketing is not a simple task. Other terms that are often used interchangeably are environmental market

A performance indicator or key performance indicator (KPI) is a type of performance measurement used to evaluate the success of an organization, activity, project, or process in achieving defined objectives. KPIs provide a focus for strategic and operational improvement, support evidence-based decision-making, and help organizations identify and monitor factors critical to performance.

Principles for Responsible Investment (UNPRI or PRI) is a United Nations-supported international network of financial institutions working together to implement its six aspirational principles, often referenced as "the Principles". Its goal is to understand the implications of sustainability for investors and support signatories to facilitate incorporating these issues into their investm

Social return on investment (SROI) is a principles-based method for measuring extra-financial value (such as environmental or social value) not otherwise reflected or involved in conventional financial accounts. The method can be used by any entity to evaluate impact on stakeholders, identify ways to improve performance, and enhance the performance of investments.

Socially responsible marketing is a marketing philosophy that encourages companies to consider the long-term interests of society when developing and implementing marketing strategies. The concept is closely tied to sustainable marketing that focuses on creating and delivering value to consumers while also preserving natural and human resources. Scholars note that sustainability marketin

Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.

Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.

Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. Sustainability marketing is oriented towards the whole community, its social goals and the protection of the environment. The idea of sustai

Sustainable advertising addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their environmental impact associated with advertising production and distribution.

Whole-life cost is the total cost of ownership over the life of an asset. The concept is also known as life-cycle cost (LCC) or lifetime cost, and is commonly referred to as "cradle to grave" or "womb to tomb" costs. Costs considered include the financial cost which is relatively simple to calculate and also the environmental and social costs which are more difficult to quantify and assi