Industry WIKI

According to the Porter hypothesis, strict environmental regulations can induce efficiency and encourage innovations that help improve commercial competitiveness. The hypothesis was formulated by the Harvard University economist Michael Porter in an article in 1991. Porter and Claas van der Linde, of the University of St. Gallen, detailed the hypothesis in the 1995 journal article "Towar

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.