Industry WIKI

On July 15, 2020, between 20:00 and 22:00 UTC, 130 high-profile Twitter accounts were compromised by outside parties to promote a bitcoin scam. Hackers used social engineering against Twitter employees to gain access to administrative tools, allowing them to post the tweets directly. The scam tweets asked individuals to send bitcoin currency to a specific cryptocurrency wallet, with the

50 Things That Made the Modern Economy is a radio show and podcast on the BBC World Service. It is presented by economist and journalist Tim Harford. The first series was broadcast between 5 November 2016 and 28 October 2017. A second series began on 30 March 2019.

Account planning brings the consumer focus into advertising development process. The discipline and its tools and techniques help build unique directions, propositions, and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathizing with the target market and utilizing multiple types of data (primary, s

The Adelaide Steamship Company was an Australian shipping company, later a diversified industrial and logistics conglomerate. It was formed by a group of South Australian businessmen in 1875. Their aim was to control the transport of goods between Adelaide and Melbourne and profit from the need for an efficient and comfortable passenger service. For its first 100 years, the company's mai

Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media. The media can be static, such as a banner, logo, lighted sign or sponsorship branding. It can also be dynamic, such as animated lighted signage, skywriting, or audio.

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.

Agflation (or agrarian inflation) is an economic phenomenon of an advanced increase in the price for food and for industrial agricultural crops when compared with the general rise in prices or with the rise in prices in the non-agricultural sector. The term was increasingly used in analytical reports, for example, by the investment banks Merrill Lynch in early 2007 and Goldman Sachs in e

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute.

Agricultural finance is a branch of finance which comprises financial services for agricultural production, processing and marketing, leasing (both land and equipment), and crop and livestock insurance.

Alexander del Mar (aka Alexander Del Mar and Alexander Delmar; August 9, 1836 – July 1, 1926) was an American political economist, historian, numismatist and author. He was the first Director of the Bureau of Statistics at the U.S. Treasury Department from 1866 to 1869.

Alfred Rexroth (27 March 1899 – January 1978) was a German engineer, entrepreneur and anthroposophist. He was the director of several business enterprises including the companies Neuguss, Rhinow and his family concern Rexroth, today Bosch Rexroth. Through the donation of his fortune the GLS Bank was able to begin much of its work.

American Research & Development Corporation (ARD) was an American investment firm founded in Boston in 1946. Considered the first modern venture capital firm in the United States, the firm set industry precedents by combining institutional capital with professional selection and oversight of early-stage ventures.

Apptio, Inc. is a Bellevue, Washington-based company founded in 2007 that develops technology business management (TBM) software as a service (SaaS) applications. Apptio enterprise apps are designed to assess and communicate the cost of IT services for planning, budgeting and forecasting purposes; Apptio's services offer tools for CIOs to manage technology departments' storage, applicati

Arconic Corporation is an American industrial company specializing in lightweight metals engineering and manufacturing. Its products are used worldwide in aerospace, automotive, packaging, oil and gas, building and construction, defense, commercial transportation, consumer electronics, and industrial applications.

Aeronautical Radio, Incorporated (ARINC), established in 1929, was a major provider of transport communications and systems engineering solutions for eight industries: aviation, airports, defense, government, healthcare, networks, security, and transportation. ARINC had installed computer data networks in police cars and railroad cars and also maintained the standards for line-replaceabl

Group Captain Arthur Deane Nesbitt (16 November 1910 – 22 February 1978) was a Canadian air force officer and businessman.

The Asian Monetary Fund (AMF) was an idea put forward by the Japanese government during the 1997 Asian financial crisis at the G7-IMF meetings in Hong Kong during September 20–25, 1997, that was never implemented. The proposal was that an institution be formed to work towards setting up a regional network funded by Asian countries to overcome current and future economic crisis.

Attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific bu

Axie Infinity is a blockchain game developed by Vietnamese studio Sky Mavis in 2018, known for its in-game economy which uses Ethereum-based cryptocurrencies. It has been called "a pyramid scheme that relies on cheap labor from countries like the Philippines to fuel its growth."

The Barnett critique, named for the work of William A. Barnett in monetary economics, argues that internal inconsistency between the aggregation theory used to produce monetary aggregates and the economic theory used to produce the models within which the aggregates are used are responsible for the appearance of unstable demand and supply for money. The Barnett critique has produced a lo

Basis risk in finance is the risk associated with imperfect hedging due to the variables or characteristics that affect the difference between the futures contract and the underlying "cash" position. It arises because of the difference between the price of the asset to be hedged and the price of the asset serving as the hedge before expiration, namely b = S - F. Barring idiosyncratic inf

Bath Clean Air Zone is an area of central Bath, England where traffic is restricted to reduce air pollution. It became the second Clean Air Zone in the UK (after London) when it was introduced in March 2021. It has been credited with helping to reduce nitrogen dioxide pollution in the city by around a quarter since 2019, and has raised over £7 million in fines. However, critics of the sc

BayWa AG (until 1972: Bayerische Warenvermittlung landwirtschaftlicher Genossenschaften AG) is an internationally active group headquartered in Munich, Germany. Originally founded to support domestic agriculture, the company expanded its activities to the construction and energy sectors. BayWa is represented in more than 50 countries through its subsidiaries and holdings. The shareholder

Behavioral economics and public policy is a field that investigates how the discipline of behavioral economics can be used to enhance the formation, implementation and evaluation of public policy. Using behavioral insights, it explores how to make policies more effective, efficient and humane by considering real-world human behavior and decision-making.

Bennett S. LeBow is an American businessman and philanthropist. He is the founder and chairman of the board of Vector Group. After LeBow acquired the cigarette manufacturer Liggett Group in 1986, the company became involved in anti-tobacco lawsuits culminating in the 1998 Tobacco Master Settlement Agreement.

Bernardino Nogara (June 17, 1870 — November 15, 1958) was the financial advisor to the Vatican between 1929 and 1954, appointed by Pope Pius XI and retained by Pope Pius XII as the first Director of the Special Administration of the Holy See. According to historian John F. Pollard, Nogara laid "the foundations" for "one of the biggest pillars for the Vatican's post-Second World War fina

Biflation (sometimes mixflation, indeflation, or compartflation) is a state of the economy, in which the processes of inflation and deflation occur simultaneously in different parts of the economy. The term was coined in 2003 by F. Osborne Brown, a senior financial analyst at Phoenix Investment Group, and has later been widely used in the media. During the biflation, there is a simultane

In 2013, Welsh computer engineer James Howells mistakenly disposed of a laptop hard drive containing the private key for 8,000 Bitcoin in the Docksway landfill in Newport, Wales. Howells subsequently assembled a team of specialists and secured funding to excavate the site, but Newport City Council refused permission, citing galvanic corrosion of the device and health concerns of city re

Boots UK Limited (formerly Boots the Chemists Limited) is a British health and beauty retailer and pharmacy chain that operates in the United Kingdom.

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement

British Business Bank plc is the United Kingdom government’s economic development bank. It supports smaller businesses’ access to debt and equity finance by working through accredited lenders and fund managers rather than lending directly to most firms. It is wholly owned by HM Government and is headquartered in Sheffield, England.

Chandrasekhar Bhaskar Bhave (born 28 August 1950) was an Indian bureaucrat and financial regulator. He was appointed as the Chairman of the Securities and Exchange Board of India (SEBI) in 2008 for a period of three years.

A calendar effect (or calendar anomaly) is the difference in behavior of a system that is related to the calendar such as the day of the week, time of the month, time of the year, time within the U.S. presidential cycle, or decade within the century. It is most often used in a financial context to describe a market anomaly; traders may use market timing to profit from moves in stock pric

A capital asset is defined as property of any kind held by an assessee. It need not be connected to the assesse's business or profession. The term encompasses all kinds of property, movable or immovable, tangible or intangible, fixed or circulating. Land and building, plant and machinery, motorcar, furniture, jewellery, route permits, goodwill, tenancy rights, patents, trademarks, shares

Capital flight, in economics, is the rapid flow of assets or money out of a country, due to an event of economic consequence or as the result of a political event such as regime change. Such events could be erratic or untrustworthy behavior by leadership, an increase in taxes on capital or capital holders or the government of the country defaulting on its debt that disturbs investors and

A car's internal costs are all the costs consumers pay to own and operate a car. Normally these expenditures are divided into fixed or standing costs and variable or running costs. Fixed costs are those which do not depend on the distance traveled by the vehicle and which the owner must pay to keep the vehicle ready for use on the road, like insurance or road taxes. Variable or running c

Cash flow matching is a process of hedging in which a company or other entity matches its cash outflows (i.e., financial obligations) with its cash inflows over a given time horizon. It is a subset of immunization strategies in finance. Cash flow matching is of particular importance to defined benefit pension plans.

In a cashless society, financial transactions are not conducted with physical banknotes or coins, but instead with digital information (usually an electronic representation of money). Cashless societies have existed from the time when human society came into existence, based on barter and other methods of exchange, and cashless transactions have also become possible in modern times using

The Central Computer and Telecommunications Agency (CCTA), formerly the Central Computer Agency (CCA), was a UK government agency providing computer and telecoms support to government departments.

Cheque truncation (check truncation in American English, also cheque imaging) is a cheque clearance system which uses the digitization of a physical paper cheque into a substitute electronic form for transmission to the paying bank. The process of cheque clearance, involving data matching and verification, is undertaken using digital images instead of paper originals.

Cherokee Nation Businesses, LLC (CNB) is an Cherokee-American conglomerate holding company headquartered in Catoosa, Oklahoma that oversees and manages several subsidiary companies. CNB is a wholly owned subsidiary of the Cherokee Nation, the largest Native American tribe by population in the United States. CNB operates in the following industries: aerospace and defense, hospitality and

The Chiang Mai Initiative (CMI) is a multilateral currency swap arrangement among the ten members of the Association of Southeast Asian Nations (ASEAN), the People's Republic of China (including Hong Kong), Japan, and South Korea. It draws from a foreign exchange reserves pool worth US$120 billion and was launched on 24 March 2010. That pool has been expanded to $240 billion in 2012.

Clarivate Plc (Clarivate) is a British-American publicly traded analytics company operating a collection of subscription-based services in the areas of bibliometrics and scientometrics, business and market intelligence, and competitive profiling for pharmacy and biotech, patents, regulatory compliance, trademark protection, and domain and brand protection. Clarivate calculates the impact

Clawback or claw back is any money or benefits that have been given out, but are required to be returned (clawed back) due to special circumstances or events, such as the money having been received as the result of a financial crime, or where there is a clawback provision in the executive compensation contract.

Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

Clifford Todd Boro is an American entrepreneur and startup investor. He is best known as cofounder and former CEO of KidZui (now Zui.com), a child-oriented web browser and search engine. Saban Brands bought Zui.com in September 2012. He founded Internet Financial Network (later Infogate). AOL Time Warner bought Infogate in March 2003. He is cofounder and managing partner of The Team Gr

Cloudera, Inc. is an American data lake software company.

Cobham Limited is a British aerospace manufacturing company based in Bournemouth, England. Founded by Sir Alan Cobham as Flight Refuelling Limited (FRL) in 1934, the company has since grown and diversified into various markets through its acquisitions.

Commercial Bank of Ceylon PLC (CBC) also known as Commercial Bank or ComBank is a licensed commercial bank in Sri Lanka and its ownership is private. It was incorporated as a public limited company and it is listed on the Colombo Stock Exchange. It is regarded as the largest private bank in Sri Lanka in terms of net worth and capital. The bank is currently the third largest bank in Sri L

Commercialization or commercialisation is the process of introducing a new product, service or production method into commerce—making it available on the market. The term often connotes especially entry into the mass market (as opposed to entry into earlier niche markets), but it also includes a move from the laboratory into (even limited) commerce. Many technologies begin in a research

A commodity trading advisor (CTA) is US financial regulatory term for an individual or organization who is retained by a fund or individual client to provide advice and services related to trading in futures contracts, commodity options and/or swaps. They are responsible for the trading within managed futures accounts. The definition of CTA may also apply to investment advisors for hedge

Competitive analysis in marketing and strategic management is the assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective

In economics, a complete market (a.k.a. Arrow-Debreu market or complete system of markets) is a market with two conditions:

Computational finance is a branch of applied computer science that deals with problems of practical interest in finance. Some slightly different definitions are the study of data and algorithms currently used in finance and the mathematics of computer programs that realize financial models or systems.

Concentration risk is a banking term describing the level of risk in a bank's portfolio arising from concentration to a single counterparty, sector or country.

The Consolidated Tape Association (CTA) oversees the Securities Information Processor that disseminates real-time trade and quote information (market data) in New York Stock Exchange (NYSE) and American Stock Exchange (AMEX) listed securities (stocks and bonds). It is currently chaired by Emily Kasparov of the Chicago Stock Exchange, the first woman and the youngest chair elected to the

The following article is based on UK market; other countries may differ.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing a

Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. In context targeting, advertisements are selected and placed by automated systems based on websites' linguistic content and the context of what a user is looking at.

A corporate action is an event initiated by a public company that brings or could bring an actual change to the debt securities—equity or debt—issued by the company. Corporate actions are typically agreed upon by a company's board of directors and authorized by the shareholders. For some events, shareholders or bondholders are permitted to vote on the event. Examples of corporate actions

Corporate farming (also known as Big Agriculture or Big Ag in the United States and Canada) is the practice of large-scale industrial agriculture on farms owned or greatly influenced by large companies. This includes corporate ownership of farms and the sale of agricultural products, as well as the roles of these companies in influencing agricultural education, research, and public polic

Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for

Cost per lead (CPL) is an online advertising pricing model in which advertisers pay for a defined lead, typically the contact information of a consumer who has expressed interest in the advertiser's product or service.

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the

A cost-plus contract, also termed a cost plus contract, is a contract such that a contractor is paid for all of its allowed expenses, plus an additional payment to allow for risk and incentive sharing. Cost-reimbursement contracts contrast with fixed-price contracts, in which the contractor is paid a negotiated amount regardless of incurred expenses.

Finco Services, Inc., branded as Current, is an American financial services and software development company based in New York City. It provides mobile banking services through its partner banks, Choice Financial Group, and Cross River Bank.

Customs Intelligence and Investigation Directorate (Bengali: কাস্টমস গোয়েন্দা ও তদন্ত অধিদপ্তর) is a specialized intelligence agency of the government of Bangladesh under the National Board of Revenue responsible for investigating tax evasion and customs fraud. Syed Mushfequr Rahman is the Director General of the Customs Intelligence and Investigation Directorate. VAT Audit, Intelligenc

The Dartford–Thurrock River Crossing, commonly known as the Dartford Crossing and until 1991 the Dartford Tunnel, is a major road crossing of the River Thames in England, carrying the A282 road between Dartford in Kent in the south and Thurrock in Essex in the north.

A data cooperative is a group of individuals voluntarily pooling together their data. As an entity, a data cooperative is a type of data infrastructure, formed through the voluntary and collaborative pooling efforts of individuals. Data cooperatives allow individuals to get paid for the data they create and to exercise more pricing power than they would have on their own or in an- other

David Elliot Shaw (born March 29, 1951) is an American billionaire, scientist, and founder of hedge fund D. E. Shaw & Co.. A former assistant professor in the computer science department at Columbia University, Shaw earned his fortune exploiting inefficiencies in financial markets with the help of early Internet networks and quantitative trading strategies. In 2001, Shaw turned to full-t

Dayforce, Inc., formerly Ceridian, is an American human resources software and services company.

Debt-trap diplomacy is an international financial relationship where a creditor country or institution extends debt to a borrowing nation partially, or solely, to increase the lender's political leverage. The creditor country is said to extend excessive credit to a debtor country with the intention of extracting economic or political concessions when the debtor country becomes unable to

In business, a demand chain is the understanding and management of customer demand, in contrast to a supply chain. P. M. Madhani (2019) suggests that the demand chain "comprises all the demand processes necessary to understand, create, and stimulate customer demand". Cranfield School of Management academic Martin Christopher has suggested that "ideally the supply chain should become a de

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Dialaphone (Dial-A-Phone, Dial A Phone) was an independent mobile phone retailer in the United Kingdom. It was established in February 1995 as a direct marketer and supplier of mobile phones and mobile phone accessories. The e-commerce website went online in September 2000. In 2008 it was acquired by Phones 4u who as of September 2014 collapsed into administration closing branches, onli

Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. In theory, disruptive innovation makes it hard for leading firms to stay at the top of their industry. The term, "disruptive innovation" was popularized by the

Dogecoin ( DOHJ-koyn or DOHZH-koyn, Abbreviation: DOGE; sign: Ð) is a cryptocurrency created by software engineers Billy Markus and Jackson Palmer, who decided to create a payment system as a joke, making fun of the wild speculation in cryptocurrencies at the time. It is considered both the first "meme coin", and more specifically the first "dog coin". Despite its satirical nature, some

In industrial economics, double marginalization occurs when two firms at different levels of the supply chain possess market power and independently apply markups, resulting in a final price that is higher than it would be if the firms were integrated. Double marginalization is clearly negative from an economic welfare point of view, as the double markup leads to a final price is higher

The drawdown is the measure of the decline from a historical peak in some variable (typically the cumulative profit or total open equity of a financial trading strategy).

Economic returns are the gains in output, income, or value, which are generated from the employment of productive inputs or resources.

In accounting, as part of financial statements analysis, economic value added (EVA) is an estimate of a firm's economic profit, or the value created in excess of the required return of the company's shareholders. EVA is the net profit less the capital charge ($) for raising the firm's capital. The idea is that value is created when the return on the firm's economic capital employed excee

The economy monetization is a metric of the national economy, reflecting its saturation with liquid assets. The level of monetization is determined both by the development of the national financial system and by the whole economy. The monetization of economy also determines the freedom of capital movement. Economists have long recognized the important role played by the money supply. Nev

Electronic trading, sometimes called e-trading, is the buying and selling of stocks, bonds, foreign currencies, financial derivatives, cryptocurrencies, and other financial instruments online. This is typically done using electronic trading platforms where traders can place orders and have them executed at a trading venue such as a stock market, either directly or via a broker.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, advertising or soliciting business through email to people with an existing customer relationship could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to sen

Ember Sword was a planned massively multiplayer online role-playing sandbox blockchain game developed by Bright Star Studios for macOS and Windows. Presented from a three-dimensional isometric perspective, Ember Sword had players battle against each other or non-player characters, enhancing their character's abilities by equipping different weapons and armor. Players were able to trade w

"Embrace, extend, and extinguish" (EEE), also known as "embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found to have been used internally by Microsoft to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage

Engine No. 1 is an American investment firm. It attracted attention with its campaign to replace four members of ExxonMobil's board of directors despite owning only 0.02% of the company's shares. The firm describes its investment approach as "active ownership", as it prefers to work with management instead of launching activist campaigns.

The Engwall family (Swedish pronunciation: [ɛːŋːvˈǎll] ) is a prominent Swedish family descended from Jonas Engwall, an inventor and engineer. The Engwalls are noted as merchants, industrialists, scholars, bankers, politicians, activists, bureaucrats, military officials, philanthropists, economists, and diplomats.

Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software typically a suite of integrated applications that an organization can use to collect, store, manage and interpret data from many business activities.

The environmental impact of bitcoin has been characterized in the literature as significant, particularly due to its energy use, greenhouse gas emissions, and electronic waste. Bitcoin mining, the process by which bitcoins are created and transactions are finalized, is energy-consuming due to it requiring a large amount of compute and results in carbon emissions. According to the 2025 Ca

Equity risk is "the financial risk involved in holding equity in a particular investment." Equity risk is a type of market risk that applies to investing in shares. The market price of stocks fluctuates all the time, depending on supply and demand. The risk of losing money due to a reduction in the market price of shares is known as equity risk.

Ewan Mckinnon Kirk (born February 1961) is a British technology entrepreneur, founder of Cantab Capital Partners, chair of the Isaac Newton Institute for Mathematical Sciences and Non-Executive Director of BAE Systems. He is also Co-Chair of the Turner Kirk Trust which supports STEM, education and conservation causes in the UK and the developing world.

The expected return (or expected gain) on a financial investment is the expected value of its return (of the profit on the investment). It is a measure of the center of the distribution of the random variable that is the return. It is calculated by using the following formula:

An expert system for mortgages is a computer program that contains the knowledge and analytical skills of human authorities, related to mortgage banking. Loan departments are interested in expert systems for mortgages because of the growing cost of labor which makes the handling and acceptance of relatively small loans less profitable. They also see in the application of expert systems a

An Extended Validation (EV) Certificate is a certificate conforming to X.509 that proves the legal entity of the owner and is signed by a certificate authority key that can issue EV certificates. EV certificates can be used in the same manner as any other X.509 certificates, including securing web communications with HTTPS and signing software and documents. Unlike domain-validated certi

Extreme value theory or extreme value analysis (EVA) is the study of extremes in statistical distributions.

Factoring is a financial transaction and a type of debtor finance in which a business sells its accounts receivable (i.e., invoices) to a third party (called a factor) at a discount. A business will sometimes factor its receivable assets to meet its immediate cash needs. Forfaiting is a factoring arrangement used in international trade finance by exporters who wish to sell their receivab

Federated Learning of Cohorts (FLoC) is a type of web tracking. It groups people into "cohorts" based on their browsing history for the purpose of interest-based advertising. FLoC was being developed as a part of Google's Privacy Sandbox initiative, which includes several other advertising-related technologies with bird-themed names. Despite "federated learning" in the name, FLoC does no