Industry WIKI

A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book. With the development of the mass-market paperback, they were placed on both covers by most publishers. Now they are also found on web portals and news websites. A blu

A feelie is a physical item included to supplement a video game. Likely deriving their name from the fictional media in Aldous Huxley's 1932 novel Brave New World, feelies were popularized by the American video game company Infocom in the 1980s and subsequently adopted by such companies as Origin Systems and Sierra Entertainment in the United States and Namco and ASCII in Japan. Becoming

Merative L.P., formerly IBM Watson Health, is an American medical technology company that provides products and services that help clients facilitate medical research, clinical research, real world evidence, and healthcare services through the use of artificial intelligence, data analytics, cloud computing, and other advanced information technology. Merative is owned by Francisco Partner

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat

Political interpretations of The Wonderful Wizard of Oz include treatments of the modern fairy tale (written by L. Frank Baum and first published in 1900) as an allegory or metaphor for the political, economic, and social events of America in the 1890s. Scholars have examined four quite different versions of Oz: the novel of 1900, the Broadway play of 1902, the Hollywood film of 1939, an

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

Ross Levine (born April 16, 1960) is an American economist who currently holds the Willis H. Booth Chair in Banking and Finance at the University of California at Berkeley. He is also a senior fellow at the Milken Institute, a member of the Council on Foreign Relations, and an advisor to the World Economic Forum. As of 2018, he is the 12th most cited economist in the world.

The terms special edition (SE) and limited edition (LE), and variants such as deluxe edition, collector's edition, expanded edition, or nth anniversary edition, are used as a marketing incentive for various kinds of products. The concept originated with published works related to the arts, such as books, prints, music, films, and video games, but now includes clothing, cars, alcohol, fas

A toy library is a type of library that lends or hires out toys, puzzles, and games. They can function as either as a rental shop, part of a public library, or family resource program. Some toy libraries offer play sessions for families. Toy libraries are internationally federated by the International Toy Library Association (ITLA).

Wheaton Precious Metals Corp. is a Canadian multinational precious metals streaming company. It produces over 26 million ounces and sells over 29 million ounces of silver mined by other companies (including Barrick Gold and Goldcorp) as a by-product of their main operations.

William Arnold Barnett (born October 30, 1941) is an American economist, whose current work is in the fields of chaos, bifurcation, and nonlinear dynamics in socioeconomic contexts, econometric modeling of consumption and production, and the study of the aggregation problem and the challenges of measurement in economics.