Industry WIKI

A digital wallet, also known as an e-wallet or mobile wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party by exchanging digital currency units for goods and services. This can include purchasing items either online or at the point of sale in a brick-and-mortar store, either using a smartphone or oth

In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.