Industry WIKI

Eircom Limited, trading as Eir ( AIR; stylised eir), is a large fixed, mobile and broadband telecommunications company in Ireland. The company, which is currently incorporated in Jersey, traces its origins to Ireland's former state-owned monopoly telecommunication provider Telecom Éireann and its predecessors, P&T (the Dept. of Posts and Telegraphs) and before the foundation of the state

In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to