Industry WIKI

Dialaphone (Dial-A-Phone, Dial A Phone) was an independent mobile phone retailer in the United Kingdom. It was established in February 1995 as a direct marketer and supplier of mobile phones and mobile phone accessories. The e-commerce website went online in September 2000. In 2008 it was acquired by Phones 4u who as of September 2014 collapsed into administration closing branches, onli

In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to

Phones 4u was a British mobile phone retailer based in the United Kingdom. The company was founded in 1996 and was one of the largest mobile phone retailers in the UK before it ceased operations and filed for administration on 15 September 2014. Since then, the company has been under the control of its administrators, PwC.

Verisure P.L.C. (formerly known as Securitas Direct) is a security company based in Versoix, close to Geneva in Switzerland and active in 17 countries in Europe and South America and provides security services to 5.7 million families and businesses. Hellman & Friedman is currently the main shareholder in the group but announced plans to take the company public in October 2025.