Industry WIKI

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products, services, or actions, usually against the intentions of the trademark's owner.

A trade name, also known as a trading name, business name or operating name, is a pseudonym used by companies and other organizations that do not operate under their registered legal name. Registering the trade name with a relevant government body is often required.