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Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Trading basics

A&W Restaurants

A&W Restaurants, Inc. is an American fast food restaurant chain distinguished by its "Burger Family" combos, draft root beer and root beer floats. A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand offering root beer at a parade honoring returning World War I veterans in Lodi, California. Allen's employee, Frank Wright, partnered with him in 1922 and they fo

Trading basics

Beatrice Foods

Beatrice Foods Company was a major American conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon. It also owned several chemical and consumer goods companies until

Trading basics

Branded content

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

Trading basics

California Pizza Kitchen

California Pizza Kitchen, Inc. (CPK) is an American casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, United States. California Pizza Kitchen introduced and popularized BBQ Chicken Pizza.

Trading basics

Checkers and Rally's

Checkers Drive-In Restaurants, Inc. is an American fast food double drive-through chain franchise in the United States. The company operates Checkers and Rally's restaurants in 20 states and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, milkshakes, and drinks.

Fiat currencies

Classical Monetary System of the Oriental Republic of Uruguay

The Classical Monetary System of the Oriental Republic of Uruguay includes the coins minted by the Oriental Republic of Uruguay between the years 1840 and 1855 in the national territory. These coins were minted entirely within the city of Montevideo, first at the "Taller y Armería Jouve" owned by a French artisan named Agustín Jouve and later at the Casa de Moneda de Montevideo (Montevid

Trading basics

Cola wars

The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola w

Networks

CryptoZoo

CryptoZoo was a blockchain game co-founded by the YouTuber Logan Paul, which was considered a failure. Launched in 2021, it promised a blend of cryptocurrency and non-fungible tokens within a game.

Trading basics

Denominación de origen

In Spain and Latin America, the denominación de origen (Spanish: [denominaˈθjon de oˈɾixen]; lit. 'designation of origin') is part of a regulatory geographical indication system used primarily for foodstuffs such as cheeses, condiments, honey, and meats, among others. In wines, it parallels the hierarchical systems of France (1935) and Italy (1963), although Rioja (1925) and Jerez (1933

Trading basics

Fixed price of Coca-Cola from 1886 to 1959

From 1886 until 1959, the price of a 6.5 US fl oz (190 mL) glass or bottle of the soft drink Coca-Cola was set at five cents (or one nickel), and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts, advertisements, vending machines, and a relatively low rate of inflation (with five cent

Trading basics

Food delivery

Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in box

Trading basics

Food marketing

Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.

Trading basics

Foreign celebrity advertising

Foreign celebrity advertising is a popular form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomenon is most pronounced when English-speaking celebrities do print advertisements or commercials for a non-English speaking market.

Trading basics

Free lunch

A free lunch is the provision of a meal at no cost, usually as a sales enticement to attract customers and increase revenues from other business. The practice was once common in saloons and taverns in many places in the United States, with the phrase appearing frequently in U.S. literature from about 1870 to the late 1920s. These establishments included a "free" lunch, which varied from

Trading basics

Froneri

Froneri International Limited is a British ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the second-largest producer of ice cream in the world by retail sales, after The Magnum Ice Cream Company, with the two companies together accounting for approximately 32% of total global retail sales.

Fiat currencies

Gibson's paradox

Gibson's paradox is the observation that the rate of interest and the general level of prices under the gold standard are positively correlated. It is named for British economist Alfred Herbert Gibson who noted the correlation in a 1923 article for Banker's Magazine. The correlation had been noted earlier by Thomas Tooke.

Trading basics

Good–better–best

Good–better–best pricing, also known as Goldilocks pricing, is a tiered pricing strategy in which variations of a product or service are offered at multiple price levels. The approach typically presents three options, basic ("good"), mid-range ("better"), and premium ("best"), to influence consumer choice and increase overall revenue.

Trading basics

Green brands

Green brands are brands that consumers associate with environmental conservation and sustainable business practices.

Trading basics

Lipton Teas and Infusions

Lipton Teas and Infusions B.V. is a Dutch multinational company headquartered in Amsterdam, Netherlands that produces tea and other herbal drinks. Founded as a spin-off from Unilever in 2021, it is the largest tea company in the world, owning brands such as Lipton, PG Tips, and TAZO.

Trading basics

List of taxes

This page, a companion page to tax, lists different taxes by economic design. For different taxes by country, see Tax rates around the world.

Securities & exchanges

Merchants' Exchange Building (Philadelphia)

The Merchants' Exchange Building (also known as the Philadelphia Exchange [1]) is a historic building which is located on the triangular site bounded by Dock, 3rd and Walnut Streets in the Old City neighborhood of Philadelphia, Pennsylvania. It was designed by architect William Strickland, in the Greek Revival style, the first national American architectural style and was built between

Trading basics

Ministry of the Budget

The Ministry of the Budget (Swedish: Budgetdepartementet, B) was a ministry in Sweden established in 1976. The ministry was primarily responsible for budget regulation as well as the general administration and accounting of state funds, the state and municipal tax system. The ministry was headed by the minister for the budget. The ministry ceased to exist in 1982.

Trading basics

Natural capital

Natural capital is the world's stock of natural resources, which includes geology, soils, air, water and all living organisms. Some natural capital assets provide people with free goods and services, often called ecosystem services. All of these underpin our economy and society, and thus make human life possible.

Trading basics

Nutraceutical

Nutraceutical is a marketing term used to imply a pharmaceutical effect from plant extracts, compounds, or food products that are claimed to influence health outcomes, typically as dietary supplements.

Trading basics

Orangina

Orangina (French pronunciation: [ɔʁɑ̃ʒina]) is a French lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange and 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup (glucose-fructose) and, in some ma

Trading basics

Paris Water Company

The Paris Water Company (French:Compagnie des eaux de Paris) was a French company founded in 1778 that ran a steam engine-driven water distribution service which pumped water from the Seine into the city of Paris. This joint-stock company was listed on the Paris Stock Exchange. It was at the heart of the great stock market speculations under Louis XVI.

Banking

Passbook

A passbook or bankbook is a paper book used to record bank or building society transactions on a deposit account.

Trading basics

Pelican Products

Pelican Products is an American multinational company that designs and manufactures portable lighting systems, temperature controlled packaging and protective cases. Their products are used in many industries including military, law enforcement, fire safety, and consumer entertainment. The company's flagship product, Pelican cases, are molded plastic cases that seal with an airtight and

Trading basics

Pester power

"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits.

Trading basics

Product placement

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners an

Trading basics

Public capital

Public capital is the aggregate body of government-owned assets that are used as a means for productivity. Such assets span a wide range including: large components such as highways, airports, roads, transit systems, and railways; local, municipal components such as public education, public hospitals, police and fire protection, prisons, and courts; and critical components including wate

Securities & exchanges

Public float

In the context of stock markets, the public float or free float represents the portion of shares of a corporation that are in the hands of public investors as opposed to shares held by promoters, company officers, controlling interest investors, or governments. This number is sometimes seen as a better way of calculating market capitalization, because it provides a more accurate reflecti

Trading basics

Puffery

Puffery is undue or exaggerated praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies general praising speech, typically produced by a seller, which is not expected to be relied upon and does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non

Trading basics

Retirement age

This article lists the statutory retirement age in different countries. In some contexts, the retirement age is the age at which a person is expected or required to cease work. It is usually the age at which such a person may be entitled to receive superannuation or other government benefits, like a state pension.

Trading basics

Service recovery paradox

The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a faulty service increases the assurance and confidence from the custom

Trading basics

Snapple

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.

Trading basics

Social pension

According to the International Labour Organization, social security is a human right that aims at reducing and preventing poverty and vulnerability throughout the life cycle of individuals. Social security includes different kinds of benefits (maternity, unemployment, disability, sickness, old age, etc.) A social pension is a stream of payments from the state to an individual that starts

Trading basics

Socially responsible investing

Socially responsible investing (SRI) is any investment strategy which seeks to consider financial return alongside ethical, social or environmental goals. The areas of concern recognized by SRI practitioners are often linked to environmental, social and governance (ESG) topics.

Trading basics

Societal marketing

Societal responsibility of

Trading basics

Souvenir

A souvenir (French for 'remembrance' or 'memory'), memento, keepsake, or token of remembrance is an object a person acquires for the memories the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. The object itself may have intrinsic value, or be a symbol of experience. Without the owner'

Trading basics

Space Cola Wars

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks

Trading basics

Sugar marketing

Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.

Finance

SunGard

SunGard was an American multinational company based in Wayne, Pennsylvania, which provided software and services to education, financial services, and public sector organizations. It was formed in 1983 as a spin-off of the computer services division of Sun Oil Company.

Trading basics

Target audience

The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Trading basics

Walgreens

Walgreens is an American pharmacy store chain headquartered in Deerfield, Illinois. It is the second largest pharmacy chain in the United States, behind CVS Pharmacy. As of 2026, Walgreens operated 8,000 stores in the United States, serving 9 million customers daily and employing 211,000 team members. In addition to pharmacy services, Walgreens also offers photo services.

Trading basics

Water trading

Water trading is the process of buying and selling water access entitlements, also often called water rights. The terms of the trade can be either permanent or temporary, depending on the legal status of the water rights. Some of the western states of the United States, Chile, South Africa, Australia, Iran and Spain's Canary Islands have water trading schemes. Some consider Australia's

Trading basics

Wine fraud

Wine fraud relates to dishonest behavior in the commerce of wine. The most prevalent type of fraud involves wines that are adulterated, usually with the addition of cheaper products (such as juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor).