Industry WIKI

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.

Hooters is the registered trademark used by an international restaurant chain Hooters, Inc., based in Clearwater, Florida and its associated franchise group Hoot Owl Restaurants LLC. The Hooters name is a double entendre referring to both an American slang term for women's breasts and the logo (a bird known for its "hooting" calls: the owl).