Industry WIKI

Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely d

Scrooge McDuck and Money is an American animated short film produced by Walt Disney Productions, directed by Hamilton Luske, and featuring the characters Scrooge McDuck and Huey, Dewey, and Louie. The short was released on March 23, 1967. It is notable for being the first major animated debut of Scrooge McDuck after his brief appearance in the Mickey Mouse Club Theme song.