Industry WIKI

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market

Lipton Teas and Infusions B.V. is a Dutch multinational company headquartered in Amsterdam, Netherlands that produces tea and other herbal drinks. Founded as a spin-off from Unilever in 2021, it is the largest tea company in the world, owning brands such as Lipton, PG Tips, and TAZO.