Industry WIKI

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

The Children’s Place Inc. is an American retailer of clothing for children. It sells its products primarily under its proprietary brands The Children’s Place, Gymboree, Sugar & Jade, PJ Place and Crazy 8. The company has about 525 stores in the U.S., Canada and Puerto Rico, and also sells via two online outlets and through five franchise partners in 15 countries. Its product line include

Theming is the use of an overarching theme to create a holistic and integrated spatial organization of a consumer venue. A theme is a unifying or dominant idea or motif on which any new construction idea, new style generation, any product is designed. It is the process of designing and constructing an object or space so that the particular subject or idea on which the style of somethin

Winterland Productions was a merchandising and licensing company in the pop culture industry. The company, which sold concert T-shirts, music memorabilia, and eventually, official sports team merchandise, was co-founded by legendary concert promoter Bill Graham, Donald Hunt and music business executive and entrepreneur Dell Furano.