Industry WIKI

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

The Disney Dining Plan is a prepaid meal package that guests staying at Walt Disney World hotels can purchase to receive discounts of up to 30% on food in the complex. It was first introduced in 2005 and has developed in complexity over time, so there are now many different plan forms. The Disney Dining Plan allows guests to eat at park restaurants without needing to have cash on their p