Industry WIKI

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planner

Attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific bu

Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely d

A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and commu

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

The Cayman Islands dollar (currency code KYD; symbol: $ or CI$) is the currency of the Cayman Islands, a British Overseas Territory. It was introduced in 1972 to replace the Jamaican dollar. Its base unit is the dollar; each dollar is subdivided into 100 cents.

Cinesite (also known as The Cinesite Group) is a British visual effects studio. Its head office in London opened for business in 1994, initially offering services in visual effects for film and television, subsequently expanding to include animation and immersive services.

Coinstar, LLC (formerly Outerwall, Inc.) is an American company operating coin-cashing machines.

The Cook Islands dollar is the current currency of the Cook Islands, which is used alongside the New Zealand dollar. The dollar is subdivided into 100 cents, with some older 50-cent coins carrying the denomination as "50 tene".

Credible is a financial technology company headquartered in San Francisco and incorporated under the name Credible Labs Inc. The company also does business through its subsidiary Credible Operations, Inc. Its online marketplace offers consumers the ability to compare and refinance loans, mortgages, and other financial products from lenders. Credible became a subsidiary of Fox Corporation

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or p

The Disney Dining Plan is a prepaid meal package that guests staying at Walt Disney World hotels can purchase to receive discounts of up to 30% on food in the complex. It was first introduced in 2005 and has developed in complexity over time, so there are now many different plan forms. The Disney Dining Plan allows guests to eat at park restaurants without needing to have cash on their p

Dynamic pricing, also referred to as surge pricing, demand pricing, time-based pricing and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during periods of low demand.

Eurodollars is a financial term used to describe certain U.S. dollar-denominated deposit liabilities (primarily but not exclusively time deposits) held at banks or their branches outside the United States.

Ghost is a 1990 American supernatural romance film directed by Jerry Zucker, written by Bruce Joel Rubin, and starring Patrick Swayze, Demi Moore, Whoopi Goldberg, and Tony Goldwyn. The film's plot follows Sam Wheat (Swayze), a banker who is murdered and returns as a ghost, unable to interact with the living world. With the help of psychic con artist Oda Mae Brown (Goldberg), Sam attempt

Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions.

Immutable Pty Ltd (formerly Fuel Games) is an Australian cryptocurrency company which develops blockchain games and non-fungible tokens (NFTs). The company was founded in 2018 and headquartered in Sydney, Australia.

The international dollar (int'l dollar or intl dollar, symbols Int'l$., Intl$., Int$), also known as Geary–Khamis dollar (symbols G–K$ or GK$), is a hypothetical unit of currency that has the same purchasing power parity (PPP) that the U.S. dollar had in the United States at a given point in time. It is mainly used in economics and financial statistics for various purposes, most notably

The United States dollar was established as the world's foremost reserve currency by the Bretton Woods Agreement of 1944. It claimed this status from sterling after the devastation of two world wars and the massive spending of the United Kingdom's gold reserves. Despite all links to gold being severed in 1971, the dollar continues to be the world's foremost reserve currency. Furthermore,

Jostens Inc. is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks, academic regalia, and class rings for various high schools and colleges as well as championship rings for sports. For over 50 years, Jostens has been the supplier of the Super Bowl championship rings. Jostens also produced photobook products for Disney's PhotoPass phot

The Kiribati dollar is one of the two official currencies of Kiribati. The Kiribati coins are pegged at 1:1 ratio to the Australian dollar, the other official currency of Kiribati. Kiribati coins were issued in 1979 and circulate alongside banknotes and coins of the Australian dollar. In present day, Kiribati coins are rare in comparison to Australian coins with the last minor emission m

Line (stylized in all caps) is a Japanese freeware app and service for instant messaging and social networking, operated by the Japanese company LY Corporation, co-owned by SoftBank Group and Naver. Line was launched in Japan in June 2011 by NHN Japan, a subsidiary of Naver.

Metacafe was an Israeli video-sharing website, launched in July 2003. During the mid-2000s it was one of the largest video-sharing websites, though it eventually began to be superseded by YouTube, Vimeo and Dailymotion. On 28 August 2021, Metacafe's website and social profiles became inactive.

The Namibian dollar (symbol: $ or N$; code: NAD) has been the currency of Namibia since 1993. It is normally abbreviated with the dollar sign ($), or alternatively N$ to distinguish it from other currencies called “dollar.” It is divided into 100 cents.

Odeon Cinemas Limited, trading as Odeon (stylised in all caps), is a cinema brand name operating in the United Kingdom, Ireland, Norway and Greece, which along with UCI Cinemas, Cinesa and Nordic Cinema Group is part of the Odeon Cinemas Group subsidiary of AMC Theatres. It uses the famous name of the Odeon cinema circuit first introduced in Great Britain in 1930. As of 2016, Odeon is th

Odysee is an American video hosting platform which uses a combination of decentralized servers and the LBRY blockchain. The service was created in December 2020. The site is based on a broad interpretation of the concept of freedom of speech.

"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits.

Ronald Owen Perelman (; born January 1, 1943) is an American banker, businessman, investor, and philanthropist. MacAndrews & Forbes Incorporated, his company, has invested in companies with interests in groceries, cigars, licorice, makeup, cars, photography, television, camping supplies, security, gaming, jewelry, banks, and comic book publishing. Perelman holds significant shares in com

Saul Phillip Steinberg (August 13, 1939 – December 7, 2012) was an American businessman and financier. He became a millionaire before his 30th birthday and a billionaire before his 40th birthday. He started a computer leasing company (Leasco), which he used in an audacious and successful takeover of the much larger Reliance Insurance Company in 1968. He was best known for his unsuccessfu

Scrooge McDuck and Money is an American animated short film produced by Walt Disney Productions, directed by Hamilton Luske, and featuring the characters Scrooge McDuck and Huey, Dewey, and Louie. The short was released on March 23, 1967. It is notable for being the first major animated debut of Scrooge McDuck after his brief appearance in the Mickey Mouse Club Theme song.

Speedpass was a keychain radio-frequency identification (RFID) device introduced in 1997 by Mobil (which merged with Exxon to become ExxonMobil in 1999) for electronic payment. It was originally developed by Verifone. By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000 Exxon, Mobil and Esso gas stations worldwide.

Talpa Video (formerly SBS Broadcasting B.V. and Talpa TV) is a Dutch commercial broadcasting company owned by John de Mol's Talpa Network.

The Children’s Place Inc. is an American retailer of clothing for children. It sells its products primarily under its proprietary brands The Children’s Place, Gymboree, Sugar & Jade, PJ Place and Crazy 8. The company has about 525 stores in the U.S., Canada and Puerto Rico, and also sells via two online outlets and through five franchise partners in 15 countries. Its product line include

Theming is the use of an overarching theme to create a holistic and integrated spatial organization of a consumer venue. A theme is a unifying or dominant idea or motif on which any new construction idea, new style generation, any product is designed. It is the process of designing and constructing an object or space so that the particular subject or idea on which the style of somethin

Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Amazon, Disney+, DSTv (South Africa), Netflix, STV, TAM Ireland, Think TV (Australia), thinktv (Canada), T

The Toronto Computer Leasing Inquiry was a judicial inquiry into allegations of conflict of interest, bribery and misappropriation of funds around computer leasing contracts entered into by the City of Toronto government in 1998 and 1999. It was held concurrently with the Toronto External Contracts Inquiry.

The Tuvaluan dollar is one of the currencies of Tuvalu, whose unofficial international currency code is TVD. Tuvalu has never had banknotes of its own, and has been issuing coins since 1976. However, the Tuvaluan dollar is used as a unit of account, and is pegged to the Australian dollar (the other currency of Tuvalu) at parity. From 1966 to 1976, Tuvalu officially used the Australian do

Winterland Productions was a merchandising and licensing company in the pop culture industry. The company, which sold concert T-shirts, music memorabilia, and eventually, official sports team merchandise, was co-founded by legendary concert promoter Bill Graham, Donald Hunt and music business executive and entrepreneur Dell Furano.

Wometco Home Theater (WHT) was an early pay television service in the New York City area that was owned by Miami-based Wometco Enterprises, which owned several major network affiliates in mid-sized media markets and its flagship WTVJ in Miami (then a CBS affiliate on channel 4, now an NBC owned-and-operated station on channel 6). The signals were broadcast beginning in August 1977 on WWH