Industry WIKI

LankaQR, stylised in all caps as LANKAQR, is a national QR code payment system in Sri Lanka, initiated by the Central Bank of Sri Lanka (CBSL) in collaboration with LankaClear (Pvt) Ltd and licensed financial institutions. The standard was introduced on 12 October 2018 and formally launched on 11 March 2019, aiming to promote a cashless society, enhance financial inclusion, and reduce re

A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where markete