Industry WIKI

In marketing, attribution, also known as multi-touch attribution (MTA), is the identification of a set of user actions ("events" or "touchpoints") that contribute to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in

Customer experience (CX) refers to the cognitive, emotional, sensory, and behavioral responses of a customer during all stages of interaction with a product or service, including pre-purchase, consumption, and post-purchase.

Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.

A photo agency is a business that represents and contracts independent photographers in supplying news outlets and print and screen publications. They are agents for the photographer. Increasingly in the twenty-first century, with the proliferation of digitisation and of imagery from digital devices, aside from their main business, photo agencies may also provide stock images from their