Industry WIKI

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. I

A barker channel is a form of digital signage, operating in the form of a television channel that is entirely composed of sales promotion and advertising, usually marketing various features of the service carrying the channel. The name is derived from the circus barker, who stood outside a circus and shouted to passers-by to encourage them to enter to view the entertainment being provide

Ziggo Holding B.V. (Dutch pronunciation: [ˈzɪɡoː] or [ˈzɪɣoː]) is the largest cable operator in the Netherlands, providing digital cable television, Internet, and telephone service to both residential and commercial customers.