Industry WIKI

The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola w

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.