Industry WIKI

In business, a demand chain is the understanding and management of customer demand, in contrast to a supply chain. P. M. Madhani (2019) suggests that the demand chain "comprises all the demand processes necessary to understand, create, and stimulate customer demand". Cranfield School of Management academic Martin Christopher has suggested that "ideally the supply chain should become a de

Sales and operations planning (S&OP) is a business management planning process that integrates demand forecasting with supply planning to create a plan that attempts to balance demand with available resources.