Industry WIKI

Birds Eye (also named Iglo in some countries) is an international brand of frozen foods founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia.

Under a unilateral policy (or "colgate policy" or "unilateral minimum retail price policy") a manufacturer, without any agreement with the reseller, announces a minimum resale price and refuses to make further sales to any reseller that sells below the announced price. Unilateral policy is a form of resale price maintenance that enables a manufacturer to influence the price at which its