Industry WIKI

Customer analytics is the process of using data from customer behavior to support key business decisions through market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Customer analytics plays an important role in predicting customer behavior.

Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely. Selling organizations generally attempt to reduce customer defections. Customer ret

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.