Industry WIKI

In sociology, cultural capital refers to the social assets of an individual—such as education, knowledge, style of speech, aesthetic preferences, and credentials—that can promote social mobility within a stratified society. Cultural capital functions as a relational resource within systems of exchange and social recognition, encompassing both material and symbolic goods that are consider

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat