Industry WIKI

A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.

In sociology, cultural capital refers to the social assets of an individual—such as education, knowledge, style of speech, aesthetic preferences, and credentials—that can promote social mobility within a stratified society. Cultural capital functions as a relational resource within systems of exchange and social recognition, encompassing both material and symbolic goods that are consider

A focus group is a group interview involving a small number (sometimes up to twelve) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be gui