Industry WIKI

Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method can be extremely successful for publishers b

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or p

Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design, and cross-media marketing.