Industry WIKI

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

Sales and operations planning (S&OP) is a business management planning process that integrates demand forecasting with supply planning to create a plan that attempts to balance demand with available resources.