Industry WIKI

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi