Industry WIKI

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country. In addition, it operates a gif