Industry WIKI

Athenahealth, Inc. is a privately held American company that provides cloud-based SaaS healthcare technology and network-enabled services and point-of-care mobile apps for healthcare in the United States. Its primary product is athenaOne, an all-in-one software platform that combines electronic health record (EHR), practice management, medical billing, claims denials, prior authorization

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.