Industry WIKI

Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. In context targeting, advertisements are selected and placed by automated systems based on websites' linguistic content and the context of what a user is looking at.

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.