Industry WIKI

Consumerism is a socio-cultural and economic phenomenon in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays. In contemporary consumer society, the purchase and the consumption of products have evolved beyond the mere satisfaction of basic human needs, transforming into an activity that is n

The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or serv