Industry WIKI

Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely d

A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, lev

Headquartered in Boston, Massachusetts, Evenflo Company, Inc. operates the juvenile travel and home safety businesses with products that include car seats, travel systems, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. Evenflo Company Inc. has two manufacturing facilities: one in Piqua, Ohio, and one in Tijuana, Mexico.

Free of charge, at no charge, at no cost, complimentary, gratis, and the like are phrases or terms used to indicate that a thing for which a monetary cost is normally assessed is being provided without any payment being required.

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particul

Mandatory labelling or labeling (see spelling differences) is the requirement of consumer products to state their ingredients or components. This is done to protect people with allergies, and so that people can practice moral purchasing. Mandatory labelling is mandated in most developed nations and increasingly also in developing nations, especially for food products, e.g. "Grade A" meat

A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.