Industry WIKI

Fear of missing out (FOMO) is the feeling of apprehension that one is either not in the know about or missing out on information, events, experiences, or life decisions that could make one's life better. FOMO is also associated with a fear of regret, which may lead to concerns that one might miss an opportunity for social interaction, a novel experience, a memorable event, profitable inv

The norm of reciprocity requires that people repay in kind what others have done for them. It can be understood as the expectation that people will respond to each other by returning benefits for benefits, and with either indifference or hostility to harms. The social norm of reciprocity may take different forms in different areas of social life, or in different societies. This is distin

In business, engineering, and manufacturing, quality has a pragmatic interpretation as the conformity of something (goods or services); it is defined as being suitable for the intended purpose (fitness for purpose) while satisfying customer expectations. Quality may be a perceptual, conditional, and somewhat subjective attribute and may be understood differently by different people. Cons

Trickle-down fashion is a model of product adoption in marketing that affects many consumer goods and services.