Industry WIKI

Michael Phillips Marcus was a commodities trader who, in less than 20 years, is reputed to have turned his initial $30,000 into $80 million.

Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price