Industry WIKI

Alibi marketing and alibi branding are marketing and branding strategies used by companies to circumvent restrictions on advertising certain classes of products by instead advertising an "alibi", which does not directly reference the restricted product but is likely to remind many viewers of the brand. The alibi may be a different product or simply a word or symbol reminiscent of the res

Attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific bu

Bennett S. LeBow is an American businessman and philanthropist. He is the founder and chairman of the board of Vector Group. After LeBow acquired the cigarette manufacturer Liggett Group in 1986, the company became involved in anti-tobacco lawsuits culminating in the 1998 Tobacco Master Settlement Agreement.

Celebrity branding, also called celebrity endorsement, is a marketing approach where a well-known person is used to promote a product, service, or cause. The idea is that the positive image of the celebrity transfers to the brand, which can increase public attention and trust.

A cryptocurrency ATM (automated teller machine) or Bitcoin ATM is a kiosk that allows a person to purchase Bitcoin and other cryptocurrencies by using cash or debit card. Some Bitcoin ATMs offer bidirectional functionality, enabling both the purchase of Bitcoin and the sale of Bitcoin for cash. In some cases, Bitcoin ATM providers require users to have an existing account to transact on

The convertible peso (sometimes given as CUC$ and informally called a cuc or a chavito) was one of two official currencies in Cuba, the other being the Cuban peso. It had been in limited use since 1994, when its value was pegged 1:1 to the United States dollar.

A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti.

In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to

A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occa

In economics, herd behavior is commonly observed in stock market and marketing.

The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.

The illicit cigarette trade is defined as "the production, import, export, purchase, sale, or possession of tobacco goods which fail to comply with legislation" by the intergovernmental Financial Action Task Force (FATF). Illicit cigarette trade activities fall under 3 categories:

Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these m

Numismatics is the study or collection of currency, including coins, tokens, paper money, medals, and related objects.

A passbook or bankbook is a paper book used to record bank or building society transactions on a deposit account.

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value, found in packages of brand-name retail products. These items are generally included in the price of the product, and are included with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced (and sometimes numbered) in series are used extensi

Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, t

Ronald Owen Perelman (; born January 1, 1943) is an American banker, businessman, investor, and philanthropist. MacAndrews & Forbes Incorporated, his company, has invested in companies with interests in groceries, cigars, licorice, makeup, cars, photography, television, camping supplies, security, gaming, jewelry, banks, and comic book publishing. Perelman holds significant shares in com

The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology. The period ended in 1959 after the Federal Trade Commission (FTC) Chairman and several cigarette company presidents agreed to discontinue usage of tar or nico

See Government of Colombia for a broader perspective of Colombian government.

The Terrorist Finance Tracking Program (TFTP) is a United States government program to access financial transactions on the international SWIFT network that was revealed by The New York Times, The Wall Street Journal and the Los Angeles Times in June 2006. It was part of the Bush administration's war on terrorism. After the covert action was disclosed, the so-called SWIFT Agreement was n

Tobacco marketing targeting African-Americans is the practice of customizing tobacco products and advertising techniques specifically to African-American consumers. It is most commonly analyzed through the consumption of mentholated cigarettes, as it represents 47% of black adult smokers and 80% of adolescent black smokers.

The Topps Company, Inc. is an American company that manufactures trading cards and other collectables. Formerly based in New York City, Topps is best known as a producer of baseball and other sports- and non-sports-themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.

The uranium market, like all commodity markets, has a history of volatility, moving with the standard forces of supply and demand as well as geopolitical pressures. It has also evolved particularities of its own in response to the unique nature and use of uranium.

A war profiteer is any individual or organization that earns excessive or unethical profit from warfare or by selling weapons, supplies, or services to parties engaged in conflict. The term typically carries strong negative connotations and is often associated with exploitation during times of national crisis. More broadly profiteering, making a profit, criticized as excessive or unreaso

Wise Guys is a 1986 American black comedy crime film directed by Brian De Palma and produced by Aaron Russo from a screenplay written by George Gallo and Norman Steinberg. It stars Danny DeVito and Joe Piscopo as Harry Valentini and Moe Dickstein, two small-time mobsters from Newark, New Jersey, and features Harvey Keitel, Ray Sharkey, Lou Albano, Dan Hedaya and Frank Vincent.