Industry WIKI

In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing, triggered by seeing the p

The Topps Company, Inc. is an American company that manufactures trading cards and other collectables. Formerly based in New York City, Topps is best known as a producer of baseball and other sports- and non-sports-themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.