Industry WIKI

Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment and features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with.

A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

Dauch Corporation, formerly American Axle & Manufacturing, Inc. (AAM), headquartered in Detroit, Michigan, is an American manufacturer of automobile driveline and drivetrain components and systems.

The Monroney sticker or window sticker is a label required in the United States to be displayed in all new automobiles. It includes the listing of certain official information about the car. The window sticker was named after Almer Stillwell "Mike" Monroney, a United States Senator from Oklahoma who sponsored the bill that resulted in the label mandate.

PanAmSat Corporation was a satellite service provider headquartered in Greenwich, Connecticut, United States.

PODS (from Portable On Demand Storage), is an American moving and storage company. Founded in 1998, it is based in Clearwater, Florida.

Rebranding is a marketing strategy (often called relabeling) in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image

Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has