Industry WIKI

Coolhunting is a form of marketing where professionals make observations and predictions based on changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "trend spotting", and is a subset of trend analysis. The term was coined in the early 1990s.

In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to

The forex scandal (also known as the forex probe) is a 2013 financial scandal that involves the revelation, and subsequent investigation, that banks colluded for at least a decade to manipulate exchange rates on the forex market for their own financial gain. Market regulators in Asia, Switzerland, the United Kingdom, and the United States began to investigate the $4.7 trillion per day fo

Tencent QQ (Chinese: 腾讯QQ), also known as QQ, is an instant messaging software service and web portal developed by the Chinese technology company Tencent. QQ offers services that provide online social games, music, shopping, microblogging, movies, and group and voice chat software. As of March 2023, there were 597 million monthly active QQ accounts.