Industry WIKI

Attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific bu

The Friday night death slot (also Friday evening death slot) is a perceived graveyard slot in American television. It implies that a television program in the United States scheduled on Friday nights (typically, between 8:00 and 11:00 p.m. ET) is likely to be canceled.

Talpa Video (formerly SBS Broadcasting B.V. and Talpa TV) is a Dutch commercial broadcasting company owned by John de Mol's Talpa Network.