Industry WIKI

Alibi marketing and alibi branding are marketing and branding strategies used by companies to circumvent restrictions on advertising certain classes of products by instead advertising an "alibi", which does not directly reference the restricted product but is likely to remind many viewers of the brand. The alibi may be a different product or simply a word or symbol reminiscent of the res

Supply chain finance (SCF), also known as supplier finance or reverse factoring, comprises a suite of financial solutions that aim to manage working capital and liquidity for businesses within a supply chain. These arrangements are typically initiated by a buyer to allow their suppliers to access funding for their accounts receivable at interest rates based on the buyer's credit rating,