Industry WIKI

Mediq is a Dutch health care company, which provides pharmaceuticals and medical supplies, by operating apothecaries and by delivering to medical centres and patients. The company is active in 15 countries and in 2012 had a revenue of €2.61 billion. Since 2013, it has been owned by Advent International.

Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.