Industry WIKI

The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools

The Octopus card (Chinese: 八達通; Jyutping: baat3 daat6 tung1, Cantonese) is a reusable contactless stored value smart card for making electronic payments in online or offline systems in Hong Kong. Launched in September 1997 to collect fares for the territory's public transport system, it has grown into a widely used system for transport and other retail transactions in Hong Kong. It is al