Industry WIKI

In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands

A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, lev

Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the United Kingdom as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000. It re-branded from Burton's Foods to Burton's Biscuit Company in November 2011. It employs over 2,200 people around the UK, in three

In competition law, cornering the market consists of obtaining sufficient control of a particular stock, commodity, human capital or other asset in an attempt to reduce competition.

Environmental, social, and governance (ESG) is shorthand for an investing principle that prioritizes environmental issues, social issues, and corporate governance. Investing with ESG considerations is sometimes referred to as responsible investing or, in more proactive cases, impact investing. The term is also frequently used interchangeably with corporate social responsibility and susta

Froneri International Limited is a British ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the second-largest producer of ice cream in the world by retail sales, after The Magnum Ice Cream Company, with the two companies together accounting for approximately 32% of total global retail sales.

Merlin Entertainments Limited is a global entertainment company based in London, England, which operates a number of theme park resorts and other visitor attractions. It is currently owned by the consortium Motion JVCO Ltd, which includes Kirkbi (the investment arm of the Kristiansen family that also controls the Lego Group), Blackstone Inc and CPP Investments.

Nelson Peltz (born June 24, 1942) is an American billionaire businessman and investor. He is a founding partner, together with Peter W. May and Edward P. Garden, of Trian Partners, an alternative investment management fund based in New York. He is a former director of Heinz, Mondelēz International, and Ingersoll Rand and a former CEO of Triangle Industries.

Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors, Vesta meals and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand un

In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the reduction of available products, in size or quantity, while the prices remain the same. The word is a portmanteau of the words shrink and inflation and was coined as the counterpart to economic inflation, wherein prices rise while the product remains unchanged. A related term, sk

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.

The Tussauds Group was a visitor attractions company based in London, United Kingdom. Its portfolio of attractions included the Madame Tussauds waxworks, Heide Park Resort in Germany, The London Eye, Warwick Castle, Alton Towers, Thorpe Park, and Chessington World of Adventures.

Victor Posner (September 18, 1918 – February 11, 2002) was an American businessman. He was one of the highest-paid business executives of his generation. He was a pioneer of the leveraged buyout and became notorious for asset stripping.