Industry WIKI

The Federal Identity Program (FIP; French: Programme de coordination de l'image de marque; PCIM) is the Government of Canada's corporate branding identity program. The purpose of the FIP is to provide to the public a consistent and unified image for federal government projects and activities. Other objectives of the program include facilitating public access to federal programs and servi

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat