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Edeka

The Edeka Group (German pronunciation: [ˈeːdeːka]) is the largest German supermarket corporation as of 2017, holding a market share of 25.3%. Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka

Trading basics

Italian Sounding

Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour), and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called Directorate Genera