Industry WIKI

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.

E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), in

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, advertising or soliciting business through email to people with an existing customer relationship could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to sen

Email spam, also referred to as junk email, spam mail, or simply spam, refers to unsolicited messages sent in bulk via email. The term originates from a Monty Python sketch, where the name of a canned meat product, "Spam", is used repetitively, mirroring the intrusive nature of unwanted emails. Since the early 1990s, spam has grown significantly, with estimates suggesting that by 2014, i