Industry WIKI

Competitive intelligence (CI) is the process of obtaining knowledge about an organization's competitive environment to improve organizational performance. Competitive intelligence involves collecting and analyzing information from multiple sources as part of a coordinated competitive intelligence program. It is the action of defining, gathering, analyzing, and distributing intelligence a

Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.