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Industry WIKI

Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Trading basics

Brick and mortar

Brick and mortar (sometimes B&M; commonly bricks and mortar in British English) is an organization or business with a physical presence in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerc

Trading basics

Business model

A business model describes how a business organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates profit. The process of business model construction and modification is also called business model innovation and forms a pa

Trading basics

Direct-to-consumer

Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a comp