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Trading basics

Admiral Group

Admiral Group plc is a British financial services company headquartered in Cardiff, Wales. Listed on the London Stock Exchange, it is a constituent of the FTSE 100 Index, and markets the Admiral, Bell, Elephant, Diamond and Veygo insurance brands, and founded the price comparison services Confused.com, which it sold in 2021, and Compare.com.

Trading basics

Albertsons

Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho.

Networks

Animoca Brands

Animoca Brands Corporation Ltd. is a Hong Kong–based game software company and venture capital company co-founded in 2014 by Yat Siu and David Kim. The company initially focused on developing mobile games, then shifted to blockchain gaming and NFTs in 2018, and to AI in 2025.

Trading basics

Au Bon Pain

ABP OPCO, LLC, doing business as Au Bon Pain, (French pronunciation: [o bɔ̃ pɛ̃], meaning "at the good bread") is an American fast casual restaurant, bakery, and café chain headquartered in Richardson, Texas, which as of 2025 operated 34 locations in the United States as well as several outlets in Thailand. The company is owned by the Yum! Brands franchisee management company AMPEX Brand

Trading basics

Avantor

Avantor, Inc. is an American biotechnology, chemicals, and pharmaceutical company headquartered in Radnor, Pennsylvania. Established in 1904 as J.T. Baker, the company changed its name to Avantor in 2010. Avantor went public in 2019 and is now listed on the New York Stock Exchange under the symbol “AVTR”.

Banking

Banco di Napoli

Banco di Napoli S.p.A., among the oldest banks in the world, was an Italian banking subsidiary of Intesa Sanpaolo group, as one of the 6 retail brands other than "Intesa Sanpaolo". It was acquired by the Italian banking group Sanpaolo IMI (the predecessor of Intesa Sanpaolo) in 2002 and ceased being an independent bank. In February 2018, Intesa Sanpaolo announced their new business plan,

Trading basics

Barneys New York

Barneys New York is an American luxury department store founded in 1923 by Barney Pressman. It introduced many major brands to the American market including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Zegna.

Trading basics

Beatrice Foods

Beatrice Foods Company was a major American conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon. It also owned several chemical and consumer goods companies until

Trading basics

Bill.com

BILL Holdings, Inc. is an American company based in San Jose, California, that provides automated, cloud-based software for financial operations for small businesses in the United States. A white-labeled, end-to-end payments automation platform, Bill.com Connect is offered to financial institutions as part of their single sign-on online business banking ecosystem.

Trading basics

Birds Eye

Birds Eye (also named Iglo in some countries) is an international brand of frozen foods founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia.

Finance

Black Knight, Inc.

Black Knight, Inc. is an American corporation that provides integrated technology, services, data and analytics to the mortgage lending, servicing and real estate industries, as well as the capital and secondary markets. Black Knight is also known for its monthly benchmark data reports: Mortgage Monitor, a month-end analysis of mortgage performance statistics derived from Black Knight's

Trading basics

Bored Ape

Bored Ape Yacht Club (BAYC), often colloquially called Bored Apes or Bored Ape, is a non-fungible token (NFT) collection built on the Ethereum blockchain with the ERC-721 standard. The collection features profile pictures of cartoon apes that are procedurally generated by an algorithm.

Trading basics

Boston Market

Boston Market Corporation, known as Boston Chicken until 1995, is an American fast casual restaurant chain headquartered in Newtown Township, Pennsylvania. Since 2020, it has been owned by Engage Brands, LLC, a company of Rohan Group. From 1985 to 1995, Boston Market was known as Boston Chicken, which rapidly expanded to over a thousand locations. By the late 1990s, the chain filed for b

Trading basics

Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are studied in business, marketing, and advertising and used for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand name

Trading basics

Brand architecture

In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands

Trading basics

Brand equity

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

Trading basics

Bumble Bee Foods

Bumble Bee Foods, LLC, is an American company that produces canned tuna, salmon, other seafoods, and chicken under the brand names "Bumble Bee," "Wild Selections," "Beach Cliff," "Brunswick," and "Snow's." The brand is marketed as "Clover Leaf" in Canada. The company is headquartered in San Diego, California, United States. It is owned by FCF Co, Ltd. of Taiwan.

Trading basics

California Pizza Kitchen

California Pizza Kitchen, Inc. (CPK) is an American casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, United States. California Pizza Kitchen introduced and popularized BBQ Chicken Pizza.

Payments & settlement

Change Healthcare

Change Healthcare Inc. (previously known as Emdeon) is a healthcare technology company that provides revenue cycle management and payment processing services for healthcare providers and insurers in the United States. The business was acquired by Optum in a $13 billion deal in 2022, in an effort to combine their service operations with the aforementioned technologies that Change Healthca

Trading basics

CKE Restaurants

CKE Restaurants Holdings, Inc. (an acronym for Carl Karcher Enterprises) is an American fast food corporation and is the parent organization for the Carl's Jr., Hardee's, Green Burrito, and Red Burrito brands. CKE Restaurants is headquartered in Franklin, Tennessee.

Trading basics

Claire's

Claire's (formerly known as Claire's Boutiques, Claire's Boutique and Claire's Accessories) is an American retailer of accessories, jewelry, and toys primarily aimed towards tween and teen girls, and young women. It was founded in 1961 and is based in Hoffman Estates, Illinois, a suburb of Chicago. The company is primarily owned by Elliott Management and Monarch Alternative Capital, but,

Trading basics

CleverTap

CleverTap is an American customer engagement and retention platform. Its platform allows B2C brands to send contextual and personalised messages to their customers. It was established in 2013 in San Francisco, California.

Trading basics

Cliff Boro

Clifford Todd Boro is an American entrepreneur and startup investor. He is best known as cofounder and former CEO of KidZui (now Zui.com), a child-oriented web browser and search engine. Saban Brands bought Zui.com in September 2012. He founded Internet Financial Network (later Infogate). AOL Time Warner bought Infogate in March 2003. He is cofounder and managing partner of The Team Gr

Securities & exchanges

CME Group

CME Group Inc. (formerly Chicago Mercantile Exchange Holdings Inc.), headquartered in Chicago, Illinois, operates exchanges and provides clearing services for trading in financial derivatives such as futures contracts, options, and swaps. Its exchanges include the Chicago Mercantile Exchange (CME), the Chicago Board of Trade (CBOT), the New York Mercantile Exchange (NYMEX), and the Commo

Networks

Consensys

Consensys is a private blockchain software technology company founded by Joseph Lubin and based in Fort Worth.

Trading basics

Consumer neuroscience

Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.

Trading basics

Country of origin

Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. For multinational brands, CO may include multiple countries within the value-creation process.

Trading basics

David's Bridal

David's Bridal is a clothier in the United States that specializes in wedding dresses, bridesmaid dresses, prom and homecoming dresses, quinceañera dresses, flower girl dresses, other formal wear, and alterations. Until filing for bankruptcy in 2023, David's Bridal operated 298 stores in 49 states, Canada, and the United Kingdom, making it the largest American bridal-store chain It sold

Trading basics

Del Monte Foods

Del Monte Foods Inc. (trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands in

Trading basics

DFO Management

DFO Management, LLC (formerly MSD Capital) is an American family office that manages the capital of Michael Dell and his family. Established in 1998, it is headquartered in New York City and has offices in Santa Monica, California and West Palm Beach, Florida.

Trading basics

Direct-to-consumer

Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a comp

Trading basics

Eli M. Black

Eli Menashe Black (April 9, 1921–February 3, 1975) was an American businessman who controlled the United Brands Company, now known as Chiquita. His son Leon Black co-founded the private equity firm Apollo Global Management.

Trading basics

Equiti Group

Equiti Group is a fintech group headquartered in Dubai, United Arab Emirates, providing online trading technology and multi-asset financial products through a network of regulated brokerage entities. The group was established in 2017 and operates across the Middle East, Africa, Europe, and Asia. Iskandar Najjar is the group's co-founder and chief executive officer.

Payments & settlement

Euronet Worldwide

Euronet is an American provider of global electronic payment services with headquarters in Leawood, Kansas. It offers automated teller machines (ATM), point of sale (POS) services, credit/debit card services, currency exchange and other electronic financial services and payments software. Among others, it provides the prepaid subsidiaries Transact, PaySpot, epay, Movilcarga, TeleRecarga

Trading basics

Ferretti Group

Ferretti S.p.A. (trading as Ferretti Group) is a multinational shipbuilding company headquartered in Forlì which specialises in the design, construction and sale of luxury motor yachts. Its products are sold under the brands Wally, Ferretti Yachts, Custom Line, Pershing, Itama, Riva, Mochi Craft and CRN.

Trading basics

Fighter brand

In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them. Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to

Trading basics

Flora Food Group

Flora Food Group B.V. is a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, including Flora and Blue Band. It states that it is the largest plant-based consumer packaged goods company in the world, operating in 95 countries.

Trading basics

Florists' Transworld Delivery

FTD LLC also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in Downers Grove, Illinois, in the United States.

Trading basics

Foreign ownership of companies of Canada

Foreign ownership of companies of Canada pertains to the majority-ownership of Canadian-based assets (including businesses and subsidiaries) by non-Canadian individuals or companies, as well as to companies that are effectively owned or controlled, directly or indirectly, by non-Canadians. "Non-Canadian," for all intents and purposes, refers to entities based outside Canada and to those

Trading basics

Froneri

Froneri International Limited is a British ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the second-largest producer of ice cream in the world by retail sales, after The Magnum Ice Cream Company, with the two companies together accounting for approximately 32% of total global retail sales.

Assets

Galaxy Digital (company)

Galaxy Digital Inc., doing business as Galaxy, is an American financial services and infrastructure company headquartered in New York City. The company focuses on digital assets, cryptocurrency, blockchain infrastructure, and artificial intelligence and high-performance computing data center infrastructure. Its digital asset businesses include over-the-counter trading, lending, investmen

Trading basics

Generic brand

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particul

Finance

Genpact

Genpact Ltd. is an American information technology services, consulting, and outsourcing company headquartered in New York City, New York. Founded in Gurgaon, India, and legally domiciled in Bermuda, Genpact employs more than 125,000 people and provides services to clients in over 30 countries worldwide. Genpact is listed on the NYSE and generated revenues of US$5.08 billion in 2025.

Trading basics

Green brands

Green brands are brands that consumers associate with environmental conservation and sustainable business practices.

Trading basics

Grohe

Grohe is a German plumbing fixtures manufacturer with its registered office in Hemer and headquarters in Düsseldorf. In 2014 Grohe became part of the Japanese Lixil Group. The company generated consolidated sales revenues of €1.35 billion in 2017.

Trading basics

HireRight

HireRight is a global family of background screening companies based in Nashville, Tennessee, United States, and registered in Delaware. In 2012, its HireRight Solutions Inc. entity was the first employment background screening firm the Federal Trade Commission (FTC) ever charged with violating the Fair Credit Reporting Act (FCRA).

Trading basics

HubSpot

HubSpot, Inc. is an American customer relationship management firm and data broker. It is headquartered in Cambridge, Massachusetts.

Trading basics

Hudson's Bay Company

The Hudson's Bay Company (abbreviated HBC and colloquially Hudson's Bay or The Bay) was a Canadian holding company of department stores and commercial property. It was the oldest corporation in North America, founded in 1670 and liquidated in 2025. It was headquartered at the Simpson Tower in Toronto. Today, it serves as an Intellectual Property and brand of Canadian Tire for its iconi

Networks

Immutable (company)

Immutable Pty Ltd (formerly Fuel Games) is an Australian cryptocurrency company which develops blockchain games and non-fungible tokens (NFTs). The company was founded in 2018 and headquartered in Sydney, Australia.

Trading basics

Individual branding

Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market

Trading basics

Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.

Finance

Investopedia

Investopedia is a global financial media website headquartered in New York City. Founded in 1999, Investopedia provides investment dictionaries, advice, reviews, ratings, and comparisons of financial products, such as securities accounts. It is part of the People Inc. family of brands owned by IAC.

Trading basics

Italian Sounding

Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour), and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called Directorate Genera

Trading basics

Jostens

Jostens Inc. is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks, academic regalia, and class rings for various high schools and colleges as well as championship rings for sports. For over 50 years, Jostens has been the supplier of the Super Bowl championship rings. Jostens also produced photobook products for Disney's PhotoPass phot

Trading basics

K2 Sports

K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington, focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. Famous users of K2 Skis

Trading basics

Korean idols in advertising

In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods tha

Trading basics

LifePoint Health

LifePoint Health is an American company that provides healthcare services in growing regions, rural communities and small towns. It was established in 1999 and is headquartered in Brentwood, Tennessee. As of November 16, 2018, it operated 89 hospital campuses in 30 states with more than $6 billion in revenues. In 2011, the company was included in the Hospital Engagement Network by the U.

Trading basics

Lifestyle brand

A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and othe

Trading basics

Lipton Teas and Infusions

Lipton Teas and Infusions B.V. is a Dutch multinational company headquartered in Amsterdam, Netherlands that produces tea and other herbal drinks. Founded as a spin-off from Unilever in 2021, it is the largest tea company in the world, owning brands such as Lipton, PG Tips, and TAZO.

Trading basics

Livestream shopping

Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, often in collaboration with influencers.

Payments & settlement

Merchant Customer Exchange

Merchant Customer Exchange (MCX) was an American company created by a consortium of U.S. retail companies to develop a merchant-owned mobile payment system, which was to be called "CurrentC." The joint venture was announced on August 15, 2012.

Trading basics

Mervyn's

Mervyn's was an American middle-scale department store chain that was based in Hayward, California, and founded by Mervin G. Morris (1920–2021). It carried national brands of clothing, footwear, bedding, bath products, furniture, jewelry, beauty products, electronics, toys, and housewares. Many of the company's stores were opened in shopping malls; however, some locations were operated i

Securities & exchanges

Michael Steinhardt

Michael H. Steinhardt (born December 7, 1940) is an American billionaire hedge fund manager and philanthropist. In 1967, he founded a hedge fund, Steinhardt Partners, which he ran until he closed it in 1995. After a hiatus from work, he returned to head WisdomTree Investments in 2004. In January 2014, he was on the cover of Forbes Magazine, referred to as "Wall Street's greatest trader".

Finance

Morningstar, Inc.

Morningstar, Inc. is an American financial services firm headquartered in Chicago, Illinois, founded by Joe Mansueto in 1984. It provides an array of investment research and investment management services.

Trading basics

Mrs. Fields

Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country. In addition, it operates a gif

Fiat currencies

Paysafe

Paysafe Limited (formerly known as Optimal Payments PLC) is a multinational online payments company. Paysafe offers payment processing, digital wallet and online cash systems to businesses and consumers, with particular experience of serving the global entertainment sectors. The group offers services both under the Paysafe brand and subsidiary brands that have become part of the group th

Trading basics

PetSmart

PetSmart is an American chain of pet superstores, which sell pet products, services, and small pets. As of 2020, PetSmart has more than 1,650 stores in the United States and Canada. PetSmart stores sell pet food, pet supplies, pet accessories, and small pets. Stores also provide services including grooming, dog daycare, dog and cat boarding, veterinary care via in-store third-party clin

Trading basics

Piaggio

Piaggio Group ([ˈpjaddʒo]) is an Italian motor vehicle manufacturer, which produces a range of two-wheeled motor vehicles and compact commercial vehicles under five brands: Piaggio, Vespa, Aprilia, Moto Guzzi and Derbi. Its corporate headquarters are located in Pontedera, Italy. The company was founded by Rinaldo Piaggio in 1884, initially producing locomotives and railway carriages.

Trading basics

Premier Foods

Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors, Vesta meals and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand un

Banking

Private credit

Private credit is an aspect of the shadow banking system involving assets defined by non-bank lending where the debt is not issued or traded on the public markets. "Private credit" can also be referred to as "direct lending" or "private lending". It is a subset of "alternative credit". Estimations of the global private credit industry's size vary; as of April 2024, the International Mone

Trading basics

Private label

A private label, also called a private brand or private-label brand, is a brand owned by a company that directly sells the product, but outsources the manufacturing to a third party. That is, one company makes a product for another company which then offers the product under its brand name. Among the best-known private-label brands are store brands, brands owned by and sold exclusively a

Trading basics

Product placement

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners an

Trading basics

Rebadging

In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct

Trading basics

Remington Outdoor Company

Remington Outdoor Company, Inc. (ROC), formerly known as the Freedom Group, was an American firearms manufacturer and holding company. The company had notable brands under its umbrella, such as Bushmaster, DPMS, Remington and Marlin.

Trading basics

RR Donnelley

R.R. Donnelley & Sons Co. (styled RR Donnelley) or RRD is an American integrated communications company that provides marketing and business communications, commercial printing, and related services. Its corporate headquarters are located in Chicago, Illinois, United States. In 2007, R.R. Donnelley was the world's largest commercial printer. In 2021, it was referred to as North America's

Trading basics

Sealed Air

Sealed Air Corporation is an American packaging company known for its Cryovac food packaging and Bubble Wrap cushioning packaging. It is headquartered in Charlotte, North Carolina, United States, and led by Dustin Semach, president and CEO. The company had $5.4 billion in revenues in 2024.

Payments & settlement

Shift4

Shift4 Payments, Inc. is an American payment processing company based in Allentown, Pennsylvania. The company, founded in 1999 by the then 16-year-old Jared Isaacman, processes payments for over 200,000 businesses in the retail, hospitality, leisure, and restaurant industries. Shift4 specializes in commerce technology such as mobile payment software and hardware. The company was publicly

Fiat currencies

Skrill

Skrill is part of Paysafe Limited, a global payments platform. It is one of Paysafe's digital wallet brands and was established in 2001 to offer multiple online payment and money transfer services. The company facilitates multiple payment options including card payments, bank transfers and local payment methods. The funds in a Skrill account can then be used to pay merchants and other S

Trading basics

Smokey Bones

Barbeque Integrated Inc., doing business as Smokey Bones Bar and Fire Grill (or simply Smokey Bones) was an American casual dining restaurant chain owned by FAT Brands. Its franchise headquarters are in Beverly Hills, California. In January 2026, Smokey Bones had 31 restaurants in 15 Eastern states. Under its previous owner, Smokey Bones had as many as 128 restaurants across most of the

Networks

Snaky Cat

Snaky Cat is an .io battle royale mobile game developed by Appxplore (iCandy) and released on 4 February 2025. The game follows the Snake formula, where players must eat doughnuts to get bigger. Snaky Cat is a blockchain game, with its Web3 elements developed by Animoca Brands.

Banking

SpareBank 1

SpareBank 1 is a Norwegian alliance and brand name for a group of savings banks. The alliance is organised through the holding company SpareBank 1 Gruppen AS owned by the participating banks. In total the alliance is Norway's second largest bank with total assets of NOK 625 billion, 352 branches and 6300 employees. The alliance has its head office in Oslo, Norway. The banks in the SpareB

Trading basics

Strategic communication

Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications

Trading basics

Sustainability brand

Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.

Trading basics

Television advertisement

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

Trading basics

The Children's Place

The Children’s Place Inc. is an American retailer of clothing for children. It sells its products primarily under its proprietary brands The Children’s Place, Gymboree, Sugar & Jade, PJ Place and Crazy 8. The company has about 525 stores in the U.S., Canada and Puerto Rico, and also sells via two online outlets and through five franchise partners in 15 countries. Its product line include

Trading basics

The Container Store

The Container Store Group, Inc. was an American specialty retail chain which offered storage and organization products and custom closets. The company was acquired by Bed Bath & Beyond, Inc. for $150 million in July 2026, with plans to rebrand its 98 locations to incorporate the Bed Bath & Beyond name.

Trading basics

The Limited

The Limited is an American clothing brand sold exclusively through Belk. The Limited began with operating retail stores between the early 1960s and the late 2010s. In 2017, it became a brand owned by the private equity firm Sycamore Partners.

Networks

The Sandbox (company)

TSB Gaming (formerly known as Pixowl), doing business and commonly known as The Sandbox, is a metaverse platform developer. Founded in 2011, the company is now a subsidiary of the Hong Kong-based Animoca Brands. The company's chief product is The Sandbox, a 3D blockchain game platform released in 2021 as a sequel to the 2D world-building mobile game developed by the company in 2012.

Payments & settlement

Toast, Inc.

Toast, Inc. is an American cloud-based restaurant management software company based in Boston, Massachusetts. The company provides an all-in-one point of sale (POS) system built on the Android operating system.

Trading basics

Totes Isotoner

Totes Isotoner Corporation, stylized totes»ISOTONER and often abbreviated to Totes, is an international umbrella, footwear, and cold weather accessory supplier, headquartered in Cincinnati, Ohio, United States. Totes is regularly billed in press reports as "the world's largest marketer of umbrellas". The company has divisions in the United States, Canada, UK, and France.

Trading basics

TradeCard

TradeCard, Inc. was an American software company. Its main product, also called TradeCard, was a SaaS collaboration product that was designed to allow companies to manage their extended supply chains including tracking movement of goods and payments. TradeCard software helped to improve visibility, cash flow and margins for over 10,000 retailers and brands, factories and suppliers, and s

Trading basics

VitaNova Brands

VitaNova Brands, based in San Antonio, Texas, was an operator of a number of American national buffet chain restaurants including subsidiary company Furr's. The company owned and operated Old Country Buffet, HomeTown Buffet, and Ryan's Buffet, along with Curry House.

Trading basics

VPS Convenience

VPS Convenience Store Group was an American convenience store chain headquartered in Wilmington, North Carolina that could trace its roots to the founding of the first Village Pantry convenience store in 1966. VPS was sold in two parts in 2013 and 2015 to GPM Investments.

Trading basics

Walgreens

Walgreens is an American pharmacy store chain headquartered in Deerfield, Illinois. It is the second largest pharmacy chain in the United States, behind CVS Pharmacy. As of 2026, Walgreens operated 8,000 stores in the United States, serving 9 million customers daily and employing 211,000 team members. In addition to pharmacy services, Walgreens also offers photo services.

Trading basics

Warner Music Group

Warner Music Group Corp., commonly abbreviated as WMG, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the "Big Three" recording companies and the third-largest in the global music industry, after Universal Music Group and Sony Music Group.

Trading basics

Winklevoss Capital Management

Winklevoss Capital is a family office founded in 2012 by Tyler Winklevoss and Cameron Winklevoss. The firm invests across multiple asset classes including seed funding and infrastructure to early-stage startups. The company is headquartered in New York's Flatiron District.

Trading basics

World Branding Forum

The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events. The forum's industry recognition programme is the World Branding Awards, which it organises annua

Trading basics

Yankee Candle

The Yankee Candle Company, Inc., doing business as Yankee Candle, is an American manufacturer and retailer of scented candles, candleholders, accessories, and dinnerware. Its products are sold by thousands of gift shops nationwide, through catalogs, and online, and in nearly 50 countries around the world. The company currently operates 217 small-box format stores, located in malls across

Trading basics

Zesty.io

Zesty.io is a SaaS cloud-based web content management system that allows companies (specifically mid-market and enterprise brands) to create, deploy, maintain, and optimize enterprise web properties. It is built on globally available Google Cloud Platform infrastructure and, as a SaaS product, requires no hardware or software resources. Zesty.io also allows for collaborative website buil